Prachi Mishra graduated with a first class honours in Masters in Global Luxury Goods & Services Management from Polticenico di Milano.
After pursuing her masters, Prachi worked with Nykaa.com, India's largest beauty e-retailer & gained experience in the e-commerce space. As of her last stint in India, she was working with LG Household & Healthcare as a Senior Assistant Marketing Manager India handling the premium Korean beauty brands, The Face Shop & belif.
Currently, she is working with vidaXL.nl an international online retailer in the EU & the UK as a CRM specialist and is playing a pivotal role in scaling up the website & the brand on various platforms. She is passionate about beauty and has also been involved with Routinely, a tech enabled beauty startup in Amsterdam powered by Beiersdorf, the beauty conglomerate behind brands like Nivea & La Prairie for their CRM and engagement activities. She has also been exploring Product Styling & Photographic styling since the past few years that allowed her to work with various Indie brands.
